diff --git a/membership/models.py b/membership/models.py
index 2c8c0ad2..115e8cb1 100644
--- a/membership/models.py
+++ b/membership/models.py
@@ -87,7 +87,7 @@ class CustomUser(AbstractBaseUser, PermissionsMixin):
                     dcl_from_address = settings.DCL_SUPPORT_FROM_ADDRESS
                     user.is_active = False
                     email_data = {
-                        'subject': _('Activate your ' + dcl_text + ' account'),
+                        'subject': _('Activate your ') + dcl_text + _(' account'),
                         'from_address': settings.DCL_SUPPORT_FROM_ADDRESS,
                         'to': user.email,
                         'context': {'base_url'  : base_url,