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 ## Introduction
 
-At this point we've all seen many chat apps - some very popular and some not. Some very secure and some not. Some very centralised and some not. The difficult thing when choosing a chat app is that the most important differences are not something you can intuitively find out when you're already using your chat app, because this is more a question of how each chat app was designed from the beginning.
+At this point we've all seen many chat apps - some very popular and some not. Some very secure and some not. Some very centralised and some not. 
+The difficult thing when choosing a chat app is that the most important differences are not something you can intuitively find out. That is more a question of how each chat app was designed from the beginning.
 
-So today we want to talk about what are the differences between the chat apps out there, and what those differences mean to their end-users. 
-
-What we are going to do in this post is that we will talk about what we have used as chat so far and why, and we will discuss what you need to consider when making a decision for yourself.
+What we are going to do in this post is that we will talk about what we have used as chat so far and why, and we will discuss what you need to consider when making a decision for yourself. What are the differences between the chat apps out there, and what do those differences mean to their end-users?
 
 ## About us