diff --git a/start-web.sh b/start-web.sh
index 136c4bbd..611c0ba0 100644
--- a/start-web.sh
+++ b/start-web.sh
@@ -29,6 +29,23 @@ try:
         call_command('migrate', 'cmsplugin_filer_image', interactive=False, skip_checks=True)
 finally:
     MigrationLoader.check_consistent_history = check
+# django-reversion 1.x tables: 3.x only ships one squashed migration that would
+# re-create them, so bring the old tables to its schema and record it as applied.
+squash = '0001_squashed_0004_auto_20160611_1202'
+if (recorder.migration_qs.filter(app='reversion', name='0002_auto_20141216_1509').exists()
+        and not recorder.migration_qs.filter(app='reversion', name=squash).exists()):
+    with connection.cursor() as cursor:
+        for sql in (
+            'ALTER TABLE reversion_revision DROP COLUMN manager_slug',
+            'ALTER TABLE reversion_version DROP COLUMN object_id_int',
+            'ALTER TABLE reversion_version ALTER COLUMN object_id TYPE varchar(191)',
+            "ALTER TABLE reversion_version ADD COLUMN db varchar(191) NOT NULL DEFAULT 'default'",
+            'ALTER TABLE reversion_version ALTER COLUMN db DROP DEFAULT',
+            'ALTER TABLE reversion_version ADD CONSTRAINT reversion_version_db_unique '
+            'UNIQUE (db, content_type_id, object_id, revision_id)',
+        ):
+            cursor.execute(sql)
+    recorder.record_applied('reversion', squash)
 call_command('migrate', interactive=False, skip_checks=True)
 
 from django.contrib.sites.models import Site