about things we can see such as factories, cars, or plastic waste. What we don't notice though is how much
we actually contribute to climate change by our digital behaviour.
Even when we don't notice, we are still respopnsible for the consequences of our action. So what is the current state of digital data storage, and what can we do to change things for the better?
For servers to run they need electricity, on one hand for actually running the
servers that store your data and on cooling on the other hand. The
amount of energy used for cooling is quite significant, too. And this is an imoprtant question for the environment: how is the electricity for running and cooling the servers produced, with what source?
Unfortunately, most of datacenters don't run only on renewable energy. Most of them use energy from the grid, and this energy can be produced by coal, nuclear power or renewable energy.
On better cases datacenters use a mix of energy sources, making their energy source portfolio *somewhat* green. Some datacenters do buy CO2 certificates to compensate for this fact.
So this is the current state, even if you are living a very green and sustainable way by saying no to plastic, meat, and recycle as much as you can, you can still be contributing to CO2 emissions by using your default data storage. Because the default energy source of digital world is not green, at better cases it is somewhat green by mixed source or a bit green by offsetting the CO2 emission.
With this setting, we are creating a place where everybody can make a sustainable choice in storing their data. Where one can save the data in a green storage at our [Zero Carbon Cloud,](https://ungleich.ch/u/products/zero-carbon-cloud/) or run Virtual Private Servers at our [Data Center Light,](https://datacenterlight.ch) [back up](https://ungleich.ch/u/products/backup/) their data with green energy, talk to each other via sustainable chat such as [Zero Carbon Matrix](https://ungleich.ch/u/products/hosted-matrix-chat/) or [Zero Carbon Mattermost.](https://ungleich.ch/u/products/zero-carbon-chat/)
Since the beginning of our journey we have received a lot of love and support from the tech and sustainability community. Our team at [ungleich](https://ungleich.ch) is very proud of our growing range of products, because it was not only the result of our own effort that added a new product on the list. It was very much reflecting the need of the community that supported us, that demanded greener, more sustainable choices to be available.
We are a team of people who believe that there are really a lot of things that can be done better. You can make big changes by simply start caring for things that you did not before. That's why we urge everybody to think about the digital data we're using daily - how and which energy is it using, and is it sustainable.
If it is based on sustainable sources, support it, give it love so it can continue. If it is not based on sustainable sources, demand it to do better. We already have solutions, we just need everybody to do their part.