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## We need to keep it cool
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It is important to note that we are living a critical time. Last Tuesday at the World Economic Forum Davos, the young environmenal activist [Greta Thunberg told the world](https://youtu.be/rJ8Q_1r9L8U) that we have less than 8 years to stop the temperature rising from more than 1.5°C, and for that "every fraction of degree matters."
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Every effort we do to reduce carbon emission matters and those of us who can, we need to do this in scale and with speed. Especially the ones residing in wealthier countries need to get down to zero emission much faster than now.
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But how? We recycle our bottles and paper, we say no to plastic bags, we use more train than planes, but is that enough to keep the world from getting hotter?
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There's still something missing. When every fraction of degree matters we need to look at every aspect of our daily life with attention - especially the invisible parts.
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## The physical reality of our digital world
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The missing part we need to look at is the carbon emission from our digital activities. This is often very well hidden to all of us, that everything we do online actually has carbon footprint. We just don't see it so we tend to go on without really thinking about it, but we are still responsible for every byte we touch: searching, clicking, downloading, uploading, transferring, streaming. Digital carbon footprint is in fact significant. Let's see some very relatable examples, [10 minutes of YouTube equals 1g of CO2e,](https://www.creditangel.co.uk/blog/consumption-and-carbon-footprint-of-the-internet) [30 minutes of Netflix equals 1.6 kg(!) of CO2,](https://www.news18.com/news/buzz/half-an-hour-of-netflix-and-chill-emits-the-same-amount-of-co2-as-6-km-drive-2364791.html).
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The missing part we need to look at is the carbon emission from our digital activities: everything we do online actually has carbon footprint. We just don't see it so we tend to go on without really thinking about it, but we are still responsible for every byte we touch: searching, clicking, downloading, uploading, transferring, streaming. And our digital carbon footprint is in fact significant. Let's see some very relatable examples, [10 minutes of YouTube equals 1g of CO2e,](https://www.creditangel.co.uk/blog/consumption-and-carbon-footprint-of-the-internet) [30 minutes of Netflix equals 1.6 kg(!) of CO2,](https://www.news18.com/news/buzz/half-an-hour-of-netflix-and-chill-emits-the-same-amount-of-co2-as-6-km-drive-2364791.html).
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The truth is not so apparent on the digital surface, but every data *exists* somewhere as physical infrastructure that runs 24/7 with power generated by *some* source. And it is emitting more and more CO2 into the air we are living in.
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## How to reduce your digital carbon footprint
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