images added to matrix blog

content/u/blog/chat-app-of-2021/contents.lr

@@ -45,11 +45,19 @@ We (ungleich) are a company working with Free and Open Source and Linux. Our wor
 
 ### Self-hosted
 
-We need to mention that for a Swiss company like ourselves that physically runs our servers with local hydropower, we knew that it is senseless to have our chat somewhere in the U.S. (whose privacy laws we do not trust) run by servers with fossil fuels. That's why we soon moved away from Slack to chats that we can host on our own. We first moved to Rocketchat, and although the transition was easy and smooth at the beginning its mobile version was not as smooth as we liked it to be at that time and our team would miss getting messages often while on the run between different data center locations. After spending some time with Rocketchat we moved to self-hosted Mattermost looking for a more stable experience. With its robust performance and friendly UI (that we still think is the best out there), our team became quite happy with Mattermost. 
+We need to mention that for a Swiss company like ourselves [that physically runs our servers with local hydropower,](https://datacenterlight.ch/en-us/cms/hydropower/) we knew that it is senseless to have our chat somewhere in the U.S. (whose privacy laws we do not trust) run by servers with fossil fuels. 
+
+![](/u/image/security-class.jpg)
+
+That's why we soon moved away from Slack to chats that we can host on our own. We first moved to Rocketchat, and although the transition was easy and smooth at the beginning its mobile version was not as smooth as we liked it to be at that time and our team would miss getting messages often while on the run between different data center locations. 
+After spending some time with Rocketchat we moved to self-hosted Mattermost looking for a more stable experience. With its robust performance and friendly UI (that we still think is the best out there), our team became quite happy with Mattermost. 
 
 ### Decentralised
 
-You might have noticed that we are not the most typical company, renewable-only energy driven Linux, FOSS and IPv6 aficionados in the Alps. This means we attract quite some people who have a lot of stories and chats to share with us. So the thing about our work chat is, that it is not only for our internal work - but it's also for a community chat, a community with very diverse backgrounds for that matter. Hobby computer lovers, mountain lovers, hackers and makers, climate activists, penguin lovers, you name it.
+You might have noticed that we are not the most typical company: renewable-only energy driven Linux, FOSS and IPv6 aficionados in the Alps. This means we attract quite some people who have a lot of stories and chats to share with us. More and more over the time it became clear that our work chat is not only for our internal work - but it's also for a community chat, a community with very diverse backgrounds for that matter. Hobby computer lovers, mountain lovers, hackers and makers, climate activists, penguin lovers, you name it.
+
+![](/u/image/ungleich-community.jpg)
+
 While happily staying on Mattermost we started to receive requests from our community for enabling our chat to be more decentralised: meaning not all the chat data staying in our server only (centralisation), but enabling others to connect from their servers too. (decentralisation) 
 
 This was a fair request and we knew it was the right way to go. As a solution we started to phase in Matrix into our chat - we first started it as a side chat from our main channels in Mattermost.
@@ -82,6 +90,8 @@ The ability to decide where your servers will physically be, either by running t
  But what if we can stay in our own home and call each other and still can have a conversation? And the conversation does not only stay in one house, but in everybody's house for when it's their own conversation? That's more like how Matrix imagined how chats should work. 
  This is the single most standout identity of Matrix, that it has built-in federation. Means you can stay on your chat and go to other Matrix instance and talk to them.
 
+![](/u/image/decentralised-chat.jpg)
+
 ### 5. Are you into the latest, hottest technology
 
 It might sound silly but it is still an important factor for a lot of early adopters and people who just gotta have their hands on the latest groundbreaking stuff (cough). This is it. Matrix is the hottest chat system of 2021 and hands down the most innovative project amongst all the chat apps out there because of its federation and security design.