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@ -79,19 +79,24 @@ This is closely linked to the #1, because the chat apps that function as SMS rep
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### 3. Where is your server
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This is something most people don't think about: the physical location of the servers where the chat is running. It mostly becomes a crucial question in two ways.
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One is if you face the possibility of having to deal with authorities - meaning you need to care which law will apply in case you are being investigated.
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Two is if you care for the environmental and ethical impact of your servers, such as what kind of energy source is being used and what is the ethical stance of the hosters.
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Two is if you care for the environmental and ethical impact of your servers, such as [what kind of energy source is being used and what is the ethical stance of the hosters.](https://ungleich.ch/en-us/cms/blog/2019/06/28/how-run-really-green-datacenter/)
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The ability to decide where your servers will physically be, either by running the server by yourself or by somebody you can trust is a big difference between some chat apps and others. Chats that offer home servers, self-hosted options such as Matrix or Mattermost give you the ability to choose, and any chat app that does not, locks you in the chat provider's choice.
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### 4. Decentralised or centralised
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Does all of our conversation only go to one company in one country, or can it be in the different small or big streams everywhere and be independently open to each other? Most chats out there are the former, and federated chats are the latter.
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Say there's a special house where everybody goes to for communication, and you have to go there whenever you want to talk to anybody, and the conversation stays only in that house. Anybody who wants to say anything to anybody, has to go into this house. Doesn't it sound really strange? That's what most chats are.
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But what if we can stay in our own home and call each other and still can have a conversation? And the conversation does not only stay in one house, but in everybody's house for when it's their own conversation? That's more like how Matrix imagined how chats should work.
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This is the single most standout identity of Matrix, that it has built-in federation. Means you can stay on your chat and go to other Matrix instance and talk to them.
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![](/u/image/decentralised-chat.jpg)
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This is the single most standout identity of Matrix, that it has built-in federation. Means you can stay on your chat and go to other Matrix instance and talk to them.
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### 5. Are you into the latest, hottest technology
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It might sound silly but it is still an important factor for a lot of early adopters and people who just gotta have their hands on the latest groundbreaking stuff (cough). This is it. Matrix is the hottest chat system of 2021 and hands down the most innovative project amongst all the chat apps out there because of its federation and security design.
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