italicize matrix blog post
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			@ -129,9 +129,7 @@ This depends on what your use case is. Are you looking for a secure
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version of SMS, or are you looking for an organised place for
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different groups and tasks to be handled? The former fits the use case
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of Threema, Signal, Telegram, Whatsapp, and the latter is better handled
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by Slack, Mattermost, Rocketchat, and Matrix. We are not implying that
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all these chat apps have the 3 baselines passed, but just giving you
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examples.
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by Slack, Mattermost, Rocketchat, and Matrix. 
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			@ -151,7 +149,7 @@ of the servers where the chat is running. It mostly becomes a crucial
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question in two ways.
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One is if you face the possibility of having to deal with
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authorities - meaning you need to care which law will apply in case
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authorities - then you need to know which law will apply in case
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you are being investigated.
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Two is if you care for the environmental and ethical impact of your
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			@ -166,11 +164,11 @@ running the server by yourself or by somebody you can trust is a big
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difference between some chat apps and others. Chats that offer home
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servers, self-hosted options such as Matrix or Mattermost give you the
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ability to choose, and any chat app that does not, locks you in the
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chat provider's choice.
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choice of the chat provider.
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### 4. Decentralised or centralised
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Does all of our conversation only go to one company in one country, or
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Does all of our conversation only go to one company or to one country, or
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can it be in the different small or big streams everywhere and be
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independently open to each other? Most chats out there are the former,
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and federated chats are the latter.
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			@ -185,7 +183,7 @@ really strange? That's what most chats are.
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But what if we can stay in our own home and call each other and still
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can have a conversation? And the conversation does not only stay in
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one house, but in everybody's house for when it's their own
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one house, but in everybody's house when it's their own
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conversation? That's more like how Matrix imagined how chats should
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work.
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			@ -197,14 +195,14 @@ Matrix instance and talk to them.
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It might sound silly but it is still an important factor for a lot of
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early adopters and people who just gotta have their hands on the
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latest groundbreaking stuff (cough). This is it. Matrix is the hottest
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latest groundbreaking stuff (*cough*). This is it. Matrix is the hottest
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chat system of 2021 and hands down the most innovative project amongst
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all the chat apps out there because of its federation and security
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design.
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## The baselines that you shouldn't compromise
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A lot of us brush off the topic of privacy thinking "But I don't have
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A lot of us brush off the topic of privacy thinking "But *I* don't have
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anything to hide." but it is not that simple. Even though you might
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not have anything to hide now, people who you have a conversation with
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might have a very different stance and you affect them with your
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			@ -236,7 +234,7 @@ choosing "Secret Chat" Function in Telegram.
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Even when the chat app can not read your conversation thanks to the
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encryption, some chats do access a lot of other information, such as
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with whom you are talking to for how often and for how long ("meta
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information"). We tend to focus on not revealing the content of our
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data"). We tend to focus on not revealing the content of our
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chat and to forget that the other information can be collected while
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being unnoticed.
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